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IN THE FASHION WORLD GANNI IS THE COOL DANISH BRAND.

July 7, 2018 | 9:27 pm

GANNI A TREASURE FROM COPPENHAGEN

First it's the beginning of another month and time for my brand or designer of the month , I choose Ganni.

When I sit down with fashion magazines I'm in another world. Since this is my time to read , look at photo's and educate myself on fashion, trends and stories. While I do read a lot of magazines and blogs on line I still love my glossy mags , it's an indulgence I enjoy. During my recent reading sessions I started to notice the name Ganni appearing.

Furthermore I have noticed this name coming up more and more. Recently a number of bloggers have shown this brand . Not to mention my favorite Blair Eadie ( Atlantic/Pacific ) who recently wore a red dress by this label.Therefore after seeing the label around I started looking into this brand more.

THE GANNI STORY

Darlings it's a rare thing to find a label that is so accessible to the "Every Woman." Since writing this blog and my previous years of experience I have come across only a couple of such brands. Often they are more obscure labels , loved by industry insiders. However in this case Ganni a is global phenomenon . Since being taken over by husband and wife duo Ditte Reffstrup, the label's Creative Director, and Nicolaj it's Ceo, the label has been on a upward projectory.

It started out as an antidote to the perception that everyone in Scandinavia was sartorially either androgynous or bohemian. However neither of these Ditte could identify with. So she set about creating clothes that she and her friends wanted to wear.

The label has an unfailing talent for nailing colorful, fun, just-sophisticated-enough pieces.For example see the striped sweaters, the banana and cherry print T-shirts and the cowboy boots. Moreover they have steadily cemented their place as a badge of honor among fashion’s best dressed over the past few seasons. Not that the team set out to create trend-generating clothes. When they started, Ditte insisted that they were not allowed to do anything that they didn’t want to wear thereselves. Furthermore the team were not allowed to do anything trend-led.

“
It’s all about the contrast; wearing something feminine and pairing it with a pair of sneakers or denim. And, of course, effortless style, because we’re from Copenhagen; everything here seems very laid-back and cool – it’s a very easy way of dressing
”
DITTE REFFSTRUP

Creative Director 

GANNI S/S 2018

 

 SHOP THE LOOKS

I am so pleased to show this fabulous label. Since I have spent time looking at more and more of the collections , I have found some great pieces. Furthermore I am really impressed with this label's price-point , some of the items here are on sale .

 

 

GANNI

Ganni

Polka-dot Chiffon Wrap Dress - NavyGANNI
$175

First I must say I love polka-dots. Made iconic by the likes of Marilyn Monroe, Princess Diana and Kate Moss . In fact polka-dots are feminine and timeless . Therefore this is why we saw so many of them in the Cruise '18 presentations.

 

 

 

GANNI

Ganni

 floral print dress
$245
 'Joycedale' dress is a part of the label's 'Global Citizen' collection that's inspired by independent women who love to travel and experience the world.

 

 

GANNI

Ganni

Julliard Striped Mohair And Wool-blend Sweater - Blue
$264
The Spring '18 collection takes its inspiration from the independent girl traveling the world. Hence we can definitely see her packing this 'Julliard' sweater to wear in Copenhagen or New York.

 

 

GANNI

Ganni

 Floral-print Washed-silk Wrap Dress - BlackGANNI
$264

EXCLUSIVE AT NET-A-PORTER.COM. Ditte Reffstrup created GANNI to reflect the laid-back style of Copenhagen girls, who she often sees wearing dresses and sneakers when riding bicycles about town.

 

 

 

Ganni

Ganni

 Bliss floral embroidered cropped top
$306
This Bliss wrap top has been crafted from a layer of mesh and organza for a breezy, sheer finish. When looking for a beautiful choice the Bliss pattern comes in other options .

 

 

Ganni

Ganni

 Harway t shirt with cherry printGANNI
$52

 

White Harway t shirt with cherry print .featuring a round neck, short sleeves and a straight hem.

 

 

ganni

Ganni

 Dufort Polka-dot Silk-blend Satin Maxi Dress - Black
$288
'Dufort' maxi dress is made from polka-dot silk-blend satin that's slightly stretchy. It's defined by classic ivory piping and a Western-inspired arched yoke, and has a slim belt to define your waist. Cue the runway styling with cowboy boots.

 

 

Ganni

Ganni

Tilden Dress
$235
Embrace a new vision of flirty femininity in  Tildren dress. The off-the-shoulder, skin-baring design has been crafted from a soft and stretchy fabrication that drapes dreamily from empire waist to ankle-swirling maxi length.

 

 

GANNI

Ganni

Joycedale Floral-print Silk Crepe De Chine Maxi Dress - Blue GANNI
$283

Referencing classic pajama styles,  'Joycedale' maxi dress has piped trims and is punctuated with buttons through the front.

 

 

Ganni

Ganni

Paneled Jeans - Orange
$277
These bright-orange jeans were styled with a floral top and sunglasses for the show - a nod to the '90s - but the color also looks great with this blue jacket from the lineup, too.

 

 

ganni

Ganni

Fairfax Georgette minidress
$112
Fairfax minidress has been crafted from whisper-weight georgette for effortless wear. The top has a semi-sheer finish, while the skirt is layered for coverage.

 

 

GANNI

Ganni

 Paneled Jeans - Dark denimGANNI
$277
GANNI has grown from being a humble knitwear brand to a global powerhouse. Especially loved by influencers and editors alike. Part of the Spring '18 collection, these ultra wide-leg jeans are a fabulous step away from skinny jeans.

 

 

GANNI

Ganni

 Dubois Striped Piqué Track Pants - Pink
$119
Fueling our love of pink this season, 'Dubois' track pants are made from bubblegum piqué patterned with black and white stripes. They have pressed creases through the front for a retro feel and zipped cuffs

 

 

GANNI

Ganni

Wilkie Striped Silk And Cotton-blend Seersucker Wrap Dress - Orange
$405
The Wilkie dress was worn by fashion editors and influencers alike during Fashion week. Certainly this dress is well suited to the girl who likes to stand out.

 

 

GANNI

Ganni

 Asymmetric Polka-dot Silk-organza Skirt - NavyGANNI
$156
If upping your Instagram game is a 2018 resolution, investing in a few GANNI pieces is essential. Part of the Copenhagen brand's latest collection, this skirt is cut from midnight-blue silk-organza printed with off-white dots.

STYLING GANNI MEANS GREAT FOOTWEAR

GANNI

Ganni

Callie Leather Boots
$475
Ganni's leather ankle boots are the season's perfect footwear. When wanting something for with a dress , skirt , or jeans these boots are great . In fact notice the staying from the fashion looks and see how they work so well with this cool collection. Moreover the white boots are a classic with jeans .

GANNI BOOTS AND SHOES

GANNI THE CLOTHES YOU'LL WEAR

There is a never-ending love story between Ganni and Copenhagen. However the love affair is spreading. Every season this brand is inspired by the city's cool girls. Certainly  it is easy to spot them in bars, grabbing coffee or dashing to work wearing these fabulous creations . While Denmark loves this brand , the cool girls around the globe are following suit.

The Ganni girl isn’t one perfectly polished persona, but a concoction of all the fiercely independent girls we see and admire everyday. They are playful, free-spirited and uncomplicated. Furthermore they instinctively know that fashion is about discovering one’s own style. Moreover finding pieces they you love to wear. In fact these clothes make the wearer feel amazing, regardless of current season dictates.

Ganni is a celebration of the incredibly stylish women who bring  clothes to life from the catwalk to the streets. In fact these great  clothes are for an "Every Woman ".  Therefore darlings find the looks that suit you , and enjoy running with the cool girls.

CIAO FOR NOW JANDREW

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